100% free. Built by contractors.

Free Marketing & AI Resources
for Contractors

Heavy Metric is where contractors get smarter about marketing, AI, and growing their business. Strategies, tools, automation playbooks. Everything is free.

Browse 74 Strategies

Free strategies

AI tools

Automation guides

Cost to you

Strategy Library

74 Marketing Strategies.
Written for Contractors.

Not generic marketing advice repackaged for "small businesses." Every strategy is written specifically for contractors, with real examples from the trades. Google Ads, SEO, social media, referral programs, direct mail, yard signs, truck wraps, and more.

Filter by category, difficulty, or budget. Pick one, implement it this week.

Browse All Strategies

Google Business Profile

Dominate local search results

Before/After Content

Let your work sell itself

Referral Programs

Turn happy customers into salespeople

Service Area Pages

Rank in every city you work

Review Generation

Build trust before the first call

Yard Signs & Wraps

Marketing that works while you work

Free AI Tools

AI Tools Built for Your Trade

No sign-up. No credit card. Just open them and use them. Each tool is designed for the specific problems contractors deal with.

Review Response Generator

Paste a Google review, get a professional response in seconds. Handles 1-star complaints and 5-star thank-yous.

Social Post Generator

Describe your latest job and get ready-to-post content for Facebook, Instagram, and X. Before/after posts, tips, promos.

Ad Copy Generator

Generate Google Ads and Facebook ad copy tailored to your services and service area. Headlines, descriptions, CTAs.

Job Description Writer

Hiring? Generate a clear job posting that attracts skilled operators, not tire-kickers.

Property Targeter

Find ideal properties for your direct mail or door-knocking campaigns. Filter by acreage, type, and location.

Free AI Tools

View all tools →

AI Prompts for Contractors

Copy-paste prompts for estimates, customer emails, job descriptions, and more.

Cowork Plugin

AI assistant that lives inside your browser. Helps with emails, estimates, and scheduling.

OpenClaw for Contractors

Open-source AI agent platform. Automate your entire workflow.

AI Agent Deployment

How to set up AI agents that handle calls, emails, and follow-ups 24/7.

AI Automation

Stop Doing Repetitive Work.
Let AI Handle It.

From simple ChatGPT prompts to full agent deployment, we break down exactly how contractors can use AI to save hours every week. No coding required for most of it.

Explore Automation Guides

For AI Agents

MCP Server for Contractor Marketing

If you use AI agents (Claude, ChatGPT, or custom), our MCP server gives them access to all 74 strategies, tool templates, and automation playbooks. Your AI assistant becomes a contractor marketing expert instantly.

Works with Claude Desktop, OpenClaw, Cursor, and any MCP-compatible client.

Learn About the MCP Server

Need a Website That Actually Books Jobs?

Everything above is free. But if you need a website built, that's the one thing we charge for. We build fast, SEO-ready contractor sites that rank on Google and convert visitors into calls.

Pure static HTML. Loads under 1 second.
SEO built in from day one.
Mobile-first design.
Same-day support for changes.
Your real photos. Your real reviews.

See Website Options View Portfolio

Brushworks Services Co.

Forestry Mulching

Summit Tree Care

Tree Service

Iron Ridge Concrete

Concrete

Valor Roofing Co.

Roofing

Questions?

Straight answers.

Is everything really free?

Yes. The strategy library, AI tools, automation guides, and MCP server are all free. No sign-up, no credit card, no catch. The only thing we charge for is building websites, and that's completely optional.

Why give this stuff away?

We run a contracting company ourselves. We built these resources because we needed them. Sharing them costs us nothing and helps the whole industry level up. If you need a website down the road, you know where to find us.

Who is this for?

Any contractor who works outside. Excavation, landscaping, fencing, concrete, roofing, tree service, demolition, paving, forestry mulching. If you run a crew and want to get better at marketing, this is for you.

Do I need to know anything about AI?

Nope. The tools are point-and-click. The automation guides start from zero and walk you through everything. If you can send a text message, you can use these tools.

What if I want a website built?

Head to the Websites page. We build fast, SEO-ready contractor sites on pure static HTML. No WordPress, no Wix. Same-day support, month-to-month, cancel anytime.

Free Marketing & AI Resources for Contractors

74 Marketing Strategies.Written for Contractors.