By the makers of FieldFix

AI-Powered Operations for Heavy Equipment Companies

We deploy custom AI agents that manage your CRM, answer your phones, automate your marketing, and keep your business running while you're on the jobsite.

Trusted by equipment companies across the Midwest

ForestryExcavationLand ClearingDemolitionTree Service
heavy-metric-dashboard
Revenue
+34%
↑ vs last month
Response
47s
avg lead reply
Leads
127
captured this mo.
Pipeline Activity Live
AI Agent Active
Responding to 3 leads · 2 follow-ups sent
$200K pipeline
in 60 days

Trusted by equipment companies across the Midwest

ForestryExcavationLand ClearingDemolitionTree Service

Everything Your Business Needs to Scale

From AI agents to marketing automation — we build the systems that let you focus on the work.

AI Agent Deployment

A custom AI assistant trained on your business. Connected to your CRM, email, and phone system. Handles leads, follow-ups, scheduling, and customer communication 24/7.

CRM Automation

Deep integration with ServiceTitan, Housecall Pro, and Jobber. Automated estimates, follow-up sequences, invoice reminders, and review requests.

AI Receptionist

Never miss a call again. AI-powered phone answering and SMS that sounds like your best office manager — books jobs, answers questions, routes emergencies.

Social Media & Content

Done-for-you social media management, YouTube strategy, and content creation. We've grown channels to 15,000+ subscribers in the equipment space.

SEO & Lead Generation

Programmatic SEO that generates hundreds of location-targeted pages overnight. Google Ads and Meta Ads management that actually converts.

Hyper-Targeted Direct Mail

Storm-triggered postcard campaigns that hit mailboxes within 48 hours of severe weather. Powered by real-time NOAA data and precision targeting.

From Discovery to Deployment in 2 Weeks

A streamlined process built for busy operators who don't have time to waste.

1

Discovery Call

We learn your business, pain points, and tech stack — no fluff, just focused questions.

2

System Design

We map your workflows and design your AI agent architecture from the ground up.

3

Build & Integrate

We deploy your agent, connect your tools, and train the AI on your business data.

4

Launch & Optimize

Go live with ongoing support and continuous improvement as your business grows.

47s
Average Lead Response Time
800+
SEO Pages Deployed Overnight
15K+
YouTube Subscribers Grown
24/7
AI Agent Availability

Real results from our own heavy equipment company, Brushworks Services Co.

How We Built a $1M Pipeline with AI

We didn't just build this system for clients — we built it for ourselves first.

Brushworks Services Co.
Forestry mulching & land clearing · Loveland, Ohio
Challenge

Leads falling through the cracks during busy season. No system for follow-up. Calls going to voicemail.

Solution

AI agent handling calls, emails, and follow-ups. 294-page programmatic SEO deployment. Full CRM automation.

Results

$200K pipeline before busy season. 15K YouTube subscribers. 47-second average lead response time.

AI Agent Programmatic SEO CRM Automation YouTube Growth
Read the Full Case Study

Transparent Pricing, Real ROI

Every plan includes a dedicated AI agent trained on your business.

Starter

$1,500 /mo
+ $3,000 setup fee
  • AI Agent deployment
  • CRM integration (1 platform)
  • Automated lead response
  • Follow-up sequences
  • Monthly reporting
Get Started
Most Popular

Growth

$3,000 /mo
+ $5,000 setup fee
  • Everything in Starter
  • Social media management
  • SEO & content engine
  • Google/Meta ads management
  • Review automation
  • Bi-weekly strategy calls
Get Started

Enterprise

$5,000 /mo
+ $10,000 setup fee
  • Everything in Growth
  • Direct mail campaigns
  • YouTube strategy & production
  • Custom integrations
  • Dedicated account manager
  • Weekly strategy calls
Get Started

Not sure which plan is right? Book a free discovery call and we'll recommend the best fit.

Frequently Asked Questions

Everything you need to know before getting started.

What types of companies do you work with?

We specialize in heavy equipment, trades, and field service companies — forestry, excavation, land clearing, demolition, tree service, HVAC, plumbing, and more. If you run a crew and use a CRM like ServiceTitan, Housecall Pro, or Jobber, we can help you.

How long does setup take?

Most clients are fully live within 2 weeks of signing. The first week is system design and configuration; the second week is testing and launch. We move fast because we know you're busy.

What CRM platforms do you integrate with?

We have deep integrations with ServiceTitan, Housecall Pro, Jobber, and can work with most other platforms via API. Not sure if your CRM is supported? Ask us on the discovery call.

Do I need to be tech-savvy?

Not at all. We handle everything technical — setup, integrations, training, maintenance. You just answer a few questions about your business and we build the rest. Your job is to run your company; ours is to build the systems.

Can I try it before committing?

Yes — book a free discovery call and we'll show you a live demo of the AI agent system. We can also walk you through exactly what we'd build for your specific business and workflow before you sign anything.

What makes Heavy Metric different from other agencies?

We're not a generic marketing agency. We run our own heavy equipment company (Brushworks Services Co.) and built this entire system for ourselves first. Every strategy we recommend is something we've already battle-tested in the field.

How does the AI receptionist work?

Your AI receptionist answers incoming calls and texts using a natural-sounding voice trained on your business's FAQs, pricing, and service area. It can book jobs, answer questions, and route urgent calls to you — all without you lifting a finger.

What's included in the setup fee?

Setup covers: AI agent training and configuration, CRM integration and testing, phone/SMS system setup, onboarding your team, and a live training session. It's a one-time fee — no recurring setup charges.

Free 30-Minute Call

Ready to Put AI to Work for Your Business?

Book a free 30-minute discovery call. We'll show you exactly how AI can transform your operations — no pitch, no pressure.

Book Your Discovery Call

No commitment required. Cancel anytime.