The problems every roofing company owner knows by heart.
After a major hailstorm, hundreds of homeowners are calling. You can physically answer maybe 20 of them. The other 180 call the next roofer on their list. Without a system, you capture a fraction of what's available.
Insurance jobs are your highest-margin work — but managing adjuster timelines, supplements, and follow-ups manually is a full-time job on top of running your crews. Things get missed, jobs stall out.
A homeowner calls, leaves a voicemail, and you get back to them 4 hours later. They've already signed with someone else. In roofing, every missed callback is a $12,000 job that walked out the door.
"A hailstorm just hit your market. Your phone is ringing every 90 seconds. You're on a roof. Your office manager is handling as many as she can. Calls are rolling to voicemail.
With Heavy Metric, every overflow call hits your AI receptionist. It captures the homeowner's address, damage description, and insurance carrier — then books an inspection slot automatically.
You come down off the roof to 47 new appointments booked while you were working."
The exact tools you need, configured for how roofing companies actually work.
Homeowners making a $15K roofing decision need to trust you before they call. A professional site with reviews, certifications, financing options, and a prominent emergency service CTA converts them.
Your 24/7 overflow handler. Takes every call you can't, qualifies the homeowner, captures insurance info, and books the inspection. Built specifically to scale during high-volume storm events.
Location pages for every city in your service area, targeting roof replacement, hail damage, and emergency tarping searches. Be ranked before storm season so you're the first result when demand spikes.
Automated postcards hitting affected ZIP codes within 48 hours of a major storm event. Your company name in every mailbox before competitors have even pulled their lists. The most effective post-storm move in the industry.
Real results from our own field service company
Book a free discovery call. We'll show you exactly how AI would work for your roofing company — before you commit to anything.
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