First week free

Attn: Service business owners

Your work is loud.
Your feed is quiet.

You know you should be posting. You also have a business to run. Heavy Metric turns your work into a finished content calendar.

Get your first week free

Create your workspace and get your first week of content free.

80%of U.S. consumers search online for local businesses at least weeklySOCi Consumer Behavior Index 2024
66%keep researching a business after reading a positive reviewBrightLocal Review Survey 2026
24%go check the business’s social channels nextBrightLocal Review Survey 2026
1 → 5one customer moment can become a Reel, post, Story, how-to, and adThe Heavy Metric system
01
The mess

Your business is active. Your feed says otherwise.

You are not short on content. You’re short on a system that finishes it.

Good work never makes it past the camera roll.

Posting always loses to the work that pays the bills.

Every channel is one more job to remember.

The calendar stays empty because content is nobody’s full-time job.

The raw material exists. The finishing system doesn’t.

Jobs, photos, reviews, and questions pile up on the owner’s phone and never reach the business’s social channelsJOBS DONEPHOTOS ×2,4005★ REVIEWSQUESTIONSOWNER’S PHONECAMERA ROLLEVERYTHING INNOTHING OUT0 POSTEDNEVER ARRIVESFACEBOOKINSTAGRAMGOOGLE PROFILELAST POST: 11 WEEKS AGOLAST POST: 11 WEEKS AGO3 UNANSWERED REVIEWSJobs, photos, reviews, and questions converge on the owner’s phone but do not reach social channelsJOBS DONEPHOTOS ×2,4005★ REVIEWSQUESTIONSOWNER’S PHONECAMERA ROLLEVERYTHING INNOTHING OUT0 POSTEDNEVER ARRIVESFACEBOOKINSTAGRAMGOOGLE PROFILELAST POST: 11 WEEKS AGOLAST POST: 11 WEEKS AGO3 UNANSWERED REVIEWSTHE RAW MATERIAL EXISTS. THE ROUTE DOESN’T.
Fig. 01 — current state: the raw material exists. The finishing system doesn’t.

The fix takes minutes to start. Send what you have—or nothing at all.

Get your first week free
02
The managed system

Not another tool. The work gets completed.

01

Send—or send nothing

Send job photos, reviews, questions, and updates. No library? We build the missing visuals.

In: camera roll · reviews · questions
02

We build the calendar

Planning, writing, design, editing, and video—matched to the business.

Out: posts · Reels · Stories · ads
03

You approve—or auto

Approve from your phone and request revisions, or enable auto-approval.

Control: manual by default · auto by choice
04

We publish + report

Approved work goes live on schedule, followed by a clear report of what ran.

Proof: published calendar · report

One customer moment becomes a Reel, a feed post, a Story, an educational follow-up, and a scheduled week. One project in. A full content week out.

One job’s photos and review flow through Heavy Metric and become five finished pieces on a weekly calendarONE JOBPHOTOS + A REVIEWHEAVY METRICPLAN · WRITE · DESIGNEDIT · PREP · SCHEDULEREELFEED POSTSTORYHOW-TOADTHIS WEEKMONWEDTHUFRIAPPROVED ✓ · SCHEDULEDYOU: APPROVE FROM YOUR PHONE — OR LET IT RUNOne job flows through Heavy Metric into five finished pieces and a scheduled weekONE JOBPHOTOS + A REVIEWHEAVY METRICPLAN · WRITE · DESIGNEDIT · PREP · SCHEDULEYOU APPROVE FROM YOUR PHONE — OR LET IT RUNREELFEED POSTSTORYHOW-TOADTHIS WEEKMONWEDTHUFRIAPPROVED ✓ · SCHEDULED
Fig. 02 — installed state: one project in, a full content week out

One project in, a week out. Put the system to work.

Get your first week free
03
Real example outputs

What handled looks like.

Different businesses need different content. These are real Heavy Metric examples—not empty mockup cards.

Short-form video

Dream Family DentalClear aligner explainer
Time Savers HVACTroubleshooting tip
Brushworks ServicesProject transformation

Finished social posts

Bishop’s Quarter: Venue spotlight
Bishop’s QuarterVenue spotlight
Ascent Home Design: Educational post
Ascent Home DesignEducational post
Jenei Law: Process explainer
Jenei LawProcess explainer

Your feed finally looks as active as the business.

Reviews and questions become next week’s content.

Real work becomes proof a buyer can understand.

Sunday night is for anything but Canva.

Want a week like this for your business? Choose a plan and start your workspace.

Get your first week free
04
Your options

The honest comparison.

Four ways to stay visible—including the ones we don’t sell
Do it yourselfScheduling appLocal agencyHeavy Metric
Monthly cost$0—plus your nights$30–$100—plus your nights$1,500–$5,000 retainer$299–$499 flat
Who makes itYou, after workStill you—it just schedulesTheir team, larger scopeOur team, from your real work
Your timeHours every weekHours every weekMeetings and approvalsMinutes to approve—or optional auto
What shipsWhenever you get to itWhatever you loadCustom agency scope13–30+ finished posts monthly
Better whenYou enjoy content and have timeYou already create quicklyYou need full-funnel agency workYou want the recurring work handled

Do it yourself

Monthly cost
$0—plus your nights
Who makes it
You, after work
Your time
Hours every week
What ships
Whenever you get to it
Better when
You enjoy content and have time

Scheduling app

Monthly cost
$30–$100—plus your nights
Who makes it
Still you—it just schedules
Your time
Hours every week
What ships
Whatever you load
Better when
You already create quickly

Local agency

Monthly cost
$1,500–$5,000 retainer
Who makes it
Their team, larger scope
Your time
Meetings and approvals
What ships
Custom agency scope
Better when
You need full-funnel agency work
The handled option

Heavy Metric

Monthly cost
$299–$499 flat
Who makes it
Our team, from your real work
Your time
Minutes to approve—or optional auto
What ships
13–30+ finished posts monthly
Better when
You want the recurring work handled
05
Simple monthly plans

Choose how much gets handled.

Starter

A dependable weekly presence.

$299/month
3 posts every week
  • 7 days free
  • 13+ posts per month, written and designed
  • Supporting imagery when your library needs more
  • Facebook and Instagram publishing
  • Manual approval or optional auto-approval
  • Revisions included
Start with Starter
Managed

A full content team, minus the payroll.

$499/month
7 posts + 2 videos every week
  • 7 days free
  • 30+ posts per month
  • Everything in Growth
  • Two custom vertical videos every week
  • Human quality review and priority support
Start with Managed

Every plan includes strategy, creation, publishing, reporting, revisions, and your choice of manual or automatic approval.

Skip it if

You enjoy making content and have the hours.

You are pre-launch with no services to show.

You want “viral” rather than a dependable presence.

You need full-funnel paid media and brand strategy.

Built for you if

The business is busy and the feed shows none of it.

Your camera roll is full and the calendar is empty.

You would rather approve than create.

You want one flat price and a calendar that runs.

06
Control

Your yes runs the calendar.

Your yes required

Nothing publishes without your approval.

Manual approval is the default. Review every post and request revisions, or enable auto-approval when you want a hands-off monthly workflow. Your accounts stay your accounts.

07
Objections

Straight answers.

What does it cost, all-in?

$299, $399, or $499 a month. Every plan includes strategy, creation, publishing, reporting, and revisions. No setup fee or “custom quote” call.

I have no photos and no time. Does this still work?

Yes. We can start with your website, services, brand, reviews, and approved information, then build the missing supporting visual content.

How much of my time does it take?

Send what you have, then approve from your phone. Or enable auto-approval when you want the calendar to run with less involvement.

Which channels do you publish to?

Starter covers Facebook and Instagram. Growth adds X and Google Business Profile. Managed includes all supported channels and priority support.

Is this generic AI content with my logo on it?

No. The strongest work starts with your real jobs, reviews, questions, services, and business context. Final assets use your actual approved brand files—not a model’s imitation of your logo.

Do I have to be on camera?

No. Short-form video can be built from job-site photos, footage, services, and approved information. On-camera content is optional.

What if I hate a post?

Say so. Revisions are included, and under manual approval the post does not publish until you approve it.